Business Seminars
Diary
Up and Coming Seminars
Tameside Business Development Programme
Following the Kick-Off event, a development programme for Tameside businesses is running from Spring to Summer. This free series is designed to help you develop your business and improve the bottom line!
ICT tools to help business
Wednesday 20th February 2008 (Dukinfield Town Hall) 5.00 - 7.30pm
In this seminar, we’ll be looking at a number of tools which will help you analyse your business, spread your message and communicate effectively with your customers.
- Analyse your business in Excel: We’ll be looking at databases, sorting and auto-filters, interactive analysis and charts.
- Collaboration: We’ll look at how you can record your contact details in Excel, for mail-merged personalised letters using Word or personalised email using Outlook
- Spreading the message: We’ll provide some hints and tips on PowerPoint, how you can set up “standard” emails and produce Electronic Brochures as ‘PDF’s.
- Keeping in touch: We’ll explore the use of contacts, and how the “journal” can be used to show interactions. Powerful facilities within Outlook are often overlooked, and we’ll consider customised add-ons.
- Internet “Baddies”: We’ll help you avoid Viruses and Spyware, Phishing and Spam
This event isn't a training session, it’s aimed at making you aware of possibilities. It’s intended as an interactive and ‘shotgun’ approach, with questions and participation throughout.
This is a vital event to help you fully engage the power of the technologies you already have. Normally part of an on-site consultation, this is a rare and valuable opportunity for the forward thinking business.
Presented by Colin Foster, Universal Solutions 4 Business. (colin@us4b.co.uk).
Complete the online booking form to reserve your place.
Marketing and e-Marketing
Wednesday 5th March 2008 (Dukinfield Town Hall) 5.00 - 7.30pm
If marketing has always seemed a little daunting, then it’s time to find out some of the basic ways in which any business can market themselves successfully, increasing their customer base.
This seminar leads you from Marketing to e-Marketing – showing how the offline and online “marketing mix” have to work together.
- We’ll start by looking at where you are now, where you want to be and how you’re going to get there.
- We’ll help you categorise your customers into groups, recognising what makes each group unique.
- We’ll consider your competitors, their strengths and weaknesses – and what makes you different so that customers will buy from you.
- We’ll show you techniques for turning features into benefits, and matching these to different groups. We’ll also touch on copywriting techniques using the AIDA principle.
You’ll see how to draw up an action plan for your marketing and e-marketing, identifying your target customers, the main benefits for each group and how are you going to reach them.
We’ll start looking at simple e-marketing techniques, such as building these keys messages into your website. You’ll share a personal case study - Richard has used “home-grown” techniques to reach the top of a million holiday cottages on Google. This isn’t a ‘techie-event’; it should be engaging & practical - aimed at helping you when you talk to web designers and other marketing experts.
Presented by Richard Nash.
Complete the online booking form to reserve your place.
Winning New Business
Wednesday 2nd April 2008 (Dukinfield Town Hall) 5.00 - 7.30pm
Winning New Business is the life-blood of business survival and development.
We’ve already looked at building business relationships, engaging technology and targeting your markets.
Now is the crunch – you need to get out and ask for the business!
This motivational session will help you gain new clients and sell more:
- Learn why most people lose business to their competitors,
- Discover why small businesses fail from lack of sales – and what to do about it!
- How to easily get more clients: learn how to prospect for new clients, get appointments and gain new business.
- How your "sales attitude" can affect your ability to close business,
- How to motivate yourself to make more sales.
Essential techniques for any successful Small Business!
Andy Preston from Outstanding Results (UK) Ltd (andy@outstanding-results.co.uk) is a leading international sales trainer and motivational speaker. A recognised authority on sales and winning new business, Andy was a trained buyer who turned himself into one of the best salespeople in his industry and he'll be sharing these tips with you on this evening.
Don't miss this event!
Complete the online booking form to reserve your place.
Maximising your PR Opportunities
Wednesday 16th April 2008 (Dukinfield Town Hall) 5.00 - 7.30pm
Effective use of Public Relations is a very low cost yet very powerful tool that any business can gain real benefit from.
All who attend this short course will gain fast-track understanding of how good Public Relations can be used to promote their business. We will take a very practical approach to unlocking the potential of free and extensive media coverage by learning;
- What makes news, news?
- How to write a press release.
- How to get it published.
PR can really work for you, invest 90 minutes with the Tameside's Business Family and find out how.
Presented by Mike Dinsdale, Brother UK Ltd.
Complete the online booking form to reserve your place.
Employing People for the first time
Wednesday 30th April 2008 (Dukinfield Town Hall) 5.00 - 7.30pm
If you intend to employ either full time or part-time, a prospective employee this seminar will be of interest to you. The seminar will cover a number of important employment law issues. These issues will relate to the terms and conditions and expectations as laid down by Government, based upon recommendations by ACAS. There will be opportunity for you to review your present systems so that you can return to your businesses and undertake an audit check on your internal personnel systems, terms and conditions and contracts of employment.
Items discussed will be as follows:
- Pre Interview Expectations
- The actual Interview
- When to issue contracts
- Importance of Appraisals
- Letters of Consolidation and Contractual Obligations
- Exit Interviews
This brief session will provide an overview to assist you with understanding the requirements of what both the employer and the employee are entitled to.
Presented by Stuart Ridgway (www.ridgway-associates.co.uk 
)
Complete the online booking form to reserve your place.
Search Engine Optimisation
Wednesday 14th May 2008 (Dukinfield Town Hall) 5.00pm - 7.30pm
The best website in the world is no use to your business if nobody knows about it. Even if you’re not yet online, your customers are increasingly so – and they’re likely to be using search engines to find exactly what it is that you’re looking for.
Making a website search-engine ready might seem a “dark art” but in reality there are plenty of good practices and useful tips that can help optimise your website for search engines.
This seminar will discuss ethical Search Engine Optimisation (SEO) and the fundamentals of ‘onsite’ optimisation that every Webmaster should consider when designing a site. Topics will include onsite structure and on page elements including header tags, copy text and the value and best use of the meta tags.
The seminar is targeted at business owners running their own website, web designers after tips and anyone with a web presence who is simply interested in learning about SEO.
Presented by Simon Wharton, PushON (www.pushon.co.uk )
Complete the online booking form to reserve your place.
Your Business Premises
Wednesday 11th June 2008 (Dukinfield Town Hall) 5.00pm - 7.30pm
One of the biggest personal assets that you are likely to acquire in your life is your house. In business, land and buildings will be one of the major overhead items in your accounts.
The importance of recognising and comprehending the pitfalls of commercial property acquisition and subsequent management are imperative to any size of business. For example how many of you possess a Fire Risk Assessment? Are you aware of the subsequent criminal liabilities if you do not have one; or if yours is insufficient?
The above serves to illustrate how one supposedly minor item could become a major problem very quickly.
Should I consider buying or renting? What are the pitfalls of both? What are my rights, duties and obligations? More over than not, my clients ask me “How do I make money from land and buildings?”
Commercial Property is not rocket science but, there are one or two pitfalls that could turn a very profitable business into a failing business within a short time period.
I look forward to seeing you on the day where the above and other points will be discussed.
Alexander J Barton BSc(Hons) MRICS (alex@jda-architects.com)
Partner
Jennings Barton Henderson LLP
Chartered Surveyors
Complete the online booking form to reserve your place.
Creating a Safe and Sustainable Business
Wednesday 25th June 2008 (Dukinfield Town Hall) 5.00pm - 7.30pm
With the introduction of ever increasing amounts of legislation on Health & Safety and the Environment, this workshop aims to cut through the red-tape and provide some practical suggestions that companies can use to ensure they are meeting their legal obligations cost effectively.
There will be an overview of the WEEE (Waste from Electrical and Electronic Equipment) Directive, and what companies need to do to comply – from a retailer, and a user’s, point of view.
There will also be a summary of key Health & Safety legislation and what businesses can do to limit their liability.
Louise Marshall, Brother UK Ltd.
Complete the online booking form to reserve your place.
Contact Information
Send us a Message
Tameside Business Family
Tameside MBC
Council Offices
Wellington Road
Ashton under Lyne
Lancs
OL6 6DL
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