Questions and Answers

• Why does my business need a website?
• How would a web presence benefit my business?
• What can I publish on a website?
• How does web published material compare to traditional print?
• What steps are necessary if I decide we do need a web site?

Why does my business need a website?

More and more companies are getting internet access so that they can use electronic mail for communication, and web browsers for research. Most internet access service providers will offer 'web space' as part of the package, enabling you to publish a web site. But how do you decide if a web site can be of benefit to your Company?

How would a web presence benefit my business?

• Communicate World Wide for the cost of a local phone call
• Attract new business
• Gain new customers
• Keep abreast of a new up and coming technology
• Increase your workers' skills base
• Build a database of interested people/potential customers.

What can I publish on a website?

• Text
• Graphics
• Sound
• Video
• Links to other web based informationt
• Online forms to collect information

How does web published material compare to traditional print?

Advantages:

• Cheaper distribution
• Cheaper to update
• Can contain more information
• Can help make your information more accessible
• Graphically attractive web pages can be full colour
• Can be easier to navigate
• Wider distribution
• Interactive
• Up to the minute information
• Easier to correct

Disadvantages:

• Specialist skill area
• May not reach all of your audience

What steps are necessary if I decide we do need a web site?

• Decide what the aims of the site are
• Outline the content and catagorise the information
• Compile more detailed information, such as text, logos, photos, etc.
• Check the material to be included with the board members and staff
• Acquire the skills needed or hire a specialist web designer
• Produce the web page
• Proof check it
• Get a service provider (free or otherwise)
• Publish your web site (transfer the site from your machine to the ISP)
• Check your site online
• Publicise your web site (give out the address)
• Register with Search Engines and Directories
• Most Importantly - Integrate the website as part of your Business. Ensure your staff are aware of its presence and content. Implement the website as part of your marketing strategy and ensure your web address is on all literature.

Contact Information
Send us a Message	Tameside Business Support Team Tameside MBC Council Offices Wellington Road Ashton under Lyne Lancs OL6 6DL View local map
0161 342 2058
0161 342 2790