Olympic Legacy Action Plan
Tameside Olympic Legacy Action Plan
Olympic Legacy Group Objectives:
Communication
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The Olympic legacy group will aim to generate a positive Olympic legacy in Tameside through cultural and sports participation that remains beyond the 2012 games.
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Communication Objective - To raise the profile and promote a positive brand image for the Tameside Olympic Legacy programme
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Action
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Timescale
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Outcome
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Outputs / KPIs
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| To launch the Tameside Olympic Legacy action plan utilising all available press and publicity publications | September 09 | Action plan written and adopted by partners
Launch event attended by key members linked with the action plan and Olympic legacy |
5 publications
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| To promote the Inspiremark scheme to local groups and organisations and encourage them to develop projects | Ongoing | Inspiremark projects supported by TMBC Cultural and Customer services | 2 projects per year | ||
| To utilise existing media channels to promote the Olympic legacy across Tameside (i.e. TMBC website, press and radio) | Ongoing | Marketing plan produced | Number of articles in press related to Olympic legacy | ||
| To use the agreed Olympic legacy branding for the North West region on publications where appropriate | Ongoing | Tameside Olympic Legacy publications include NW Olympic branding | Number of publications with branding | ||
| To work with IT to develop a system on the Tameside MBC website where local people can pledge their commitment to be involved Tamesides Olympic Legacy (i.e. involvement in sport & active recreation) | Ongoing | Tameside Olympic Legacy website developed | % increase in the number of website hits per month Number of website hits |
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| To sustain the young ambassadors / Young volunteers programme throught the School Sport Partnership and develop young ambassadors roles in other Cultural & Customer service areas | Ongoing | Effective recruitment, training and deployment of young ambassadors (including involvement of existing YA’s in a mentoring role) | Satisfaction ratings and feedback from YA’s | ||
| To work with sport specific development groups to diseminate feedback about the Olympic legacy and themed events | Ongoing | Development group agendas include an item about the Olympic legacy | Information provided at every development gorup meeting | ||
| Charity supported events at Sports Trust gyms | |||||
| To participate in the national summer reading challenge which will have an Olympic theme | 2012 | Number of children taking part in the challenge. Number of children joining the library to take part.
Number of children taking part in activities |
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| To link events in with Olympic legacy theme i.e. Splendid weekend | Ongoing | Key Events run in partnership with key agencies | Number of children, young people and adults taking part in events and activities | ||
| To promote national school sports week to all Tameside schools and encourage maximum participation | Annual event (last week in June/first week in July) | Schools taking part in festivals and events associated with SSW.
Range of initiates delivered e.g. cross curricular projects, young ambassador (YA) involvement |
% of schools taking part in the KS1 Futurestars festival.
Number of young people taking part in competition during SSW Number of young ambassador visits during SSW. |
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| To promote the 'Get Set' programme to Tameside primary and secondary schools | Ongoing | Schools taking advantage of the excellent cross curricular resources available on the get set website | Number/percentage of Tameside schools registered to the get set website | ||
People
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The Olympic legacy group will aim to generate a positive Olympic legacy in Tameside through cultural and sports participation that remains beyond the 2012 games.
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People Development Objective - To increase the number of people involved in volunteering in the Tameside Olympic legacy programme and provide them with the opportunity to learn new skills
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Action
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Timescale
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Outcome
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Outputs / KPIs
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| To develop a standard Cultural and Customer services young ambassadors / volunteers programme where young volunteers would link to local events | Ongoing | Volunteer programme adopted by Cultural and Customer services
Increase in the number of hours volunteering by young volunteers |
Number of young volunteers Number of young volunteers being placed |
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| To develop a standard Cultural and Customer services adult volunteers programme where adult volunteers would link to local events | Ongoing | Volunteer programme adopted by Cultural and Customer services
Increase in the number of hours volunteering by volunteers |
Number of adult volunteers
Number of adult volunteers being placed |
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| To increase the number of volunteers registered on the Tameside coach association | Ongoing | All volunteers added to coach association database
Database used to identify training for volunteers |
Number of people accessing training
Number of volunteers on the database |
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| To develop training opportunities for local people through the Priority Regeneration Neighbourhoods | Ongoing | Local people gaining nationally recognised qualifications for sports leading | 2 courses per year
20 people trained |
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| To provide a CPD programme for young volunteers that caters for their training and development needs | Ongoing (September –July each year) | Talented young people are supported to register onto Tameside’s Leadership Academy.
Coordination, delivery and take up of appropriate leadership qualifications. |
% of schools/colleges nominating young people to be part of the leadership academy.
Number of young people actively using the step into sport online passport to log volunteer hours. Number of young people accessing training. |
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Participation
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The Olympic legacy group will aim to generate a positive Olympic legacy in Tameside through cultural and sports participation that remains beyond the 2012 games.
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Participation Objective - To increase the number of people participating in cultural activities linked to Tameside’s Olympic legacy
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Action
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Timescale
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Outcome
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Outputs/ KPIs
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| To identify libraries, museums and sports trust facilities in Tameside with continents of the world linked to the Olympic games and deliver complimentary activities across each continental grouping | 2012 | Facilities linked to continents and programme of activites organised
Programme of activities delivered with an Olympic theme |
10 facilities linked to a continent
10 events delivered |
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| To deliver an event annually linked to the national London 2012 open weekends | July annually | Annual events organised and delivered | 2 events per year | ||
| To deliver a mass participation event in Tameside linked to increasing participation | Annually September | Events delivered in partnership with key SPAA agencies
Events calendar produced Events delivered at TST facilities |
200 participants
100 Families 10 agencies 3 events per year |
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| To deliver an Olympic based primary school roadshow with Coaching in Schools (CIS) primary schools | 2012 | Roadshow programme coordinated and delivered in CIS schools | 70% of CIS schools involved | ||
| To organise and support sports clubs to develop challenges linked to Olympic events | 2011 - 2012 | Clubs supported to deliver challenges at their facilities | Number of clubs involved Number of people involved |
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| To deliver Olympic themed holiday camps during each school holiday | 2011 - 2012 | Holiday camps promoted and delivered through Sports Services team | Number of young people involved | ||
| To work with cultural partners to develop living library events based at Tameside libraries | 2010 | Increase in library membership
Media interest – raising the profile of sporting opportunities |
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| To organise and deliver an annual museum Olympics event | Annually August BH | Visitor Figures | 1000 people visiting Portland Basin Museum | ||
| To organise and host primary and secondary school art exhibitions in 2012 | Annually in Winter | Increased number of families visiting gallery | Engaging new audiences | ||
| To encourage service areas in cultural and customer services to support arts and events team events | Ongoing | Key Events run in partnership with key agencies | Engaging new audiences and participants | ||
| To develop an annual marathon walking event utilising Tamesides countryside | Ongoing | Number of young ambassadors/volunteers involved
Number of supporters / sponsors |
1 event per year | ||
Celebration
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The Olympic legacy group will aim to generate a positive Olympic legacy in Tameside through cultural and sports participation that remains beyond the 2012 games.
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Celebration Objective - To bring together culture and sport to celebrate Tameside’s diverse communities through the Tameside Olympic legacy programme.
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Action
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Lead
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Timescale
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Outcome
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Outputs/ KPIs
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Notes
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| To develop an exhibition around social history involving a travelling roadshow linked to sports trust facilities | Museums & Sports Trust (KK | 2012 | Increased visitor figures | Engaged new audiences with the museums service | |
| To organise and deliver Olympic themed exhibitions across museum sites | Museums (KK) | 2012 | Increased visitor figures | Collaborative project across sites - cross marketing potential | |
| To commission an artist to around Olympic themes | Museums (KK) | 2011 | High level of participation | artwork, good press coverage, celebration events | |
| To organise and deliver the annual Tameside Sports Awards | Sports Services (BM) | Annually March | Local clubs, volunteers and sports performers recognised for their efforts in Tameside sport | Number of nominations | |
| To organise a festival of dance event linked to different dances from the world | School Sport Partnership (LW) | Summer term 2011 & 2012 | Schools supported to create dance pieces to showcase at a central venue.
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Number of schools taking part in the showcase. | |
| To organise and deliver an Active8 talent programme for peole with disabilities | School Sport Partnership (LW) | Ongoing | Regular programme of Active8 coaching and competition events.
High quality academy programmes in place. Pathways into governing body county, regional and national talent structures. |
% of schools nominating students to participate in Active8.
Number of young people progressing into Active8 G & T academy. Number of young people from G & T academy attending regional events and squads. |
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| To be involved in co-ordinated cultural events involving partnership working | Arts & Events (LA) | Ongoing | Key Events run in partnership with key agencies | Number of children, young people and adults taking part in events and activities | |


