Success and Innovation - Tameside Recycling - The Stand
Success and Innovation
Tameside Recycling - The Stand
Designed to highlight Tameside's recycling programme, we commissioned New Image (Public Relations) Ltd to develop an original exhibition stand.
The finished design is in three parts.
The Mosaic
The designers' idea was to create a picture of recycled products by making a mosaic using those products and make people think about their own recycling habits.
Much of the finished mosaic is made from reclaimed tiles - almost 46,000 in total, each one hand cut and laid. It also features recycled polycarbonate and wood.
The Question Mark
The established trademark for recycling is three arrows in a revolving circle.The designers used this as a basis for a question mark to accompany the question - "do you recycle?"
The idea was further expanded to encompass the Tameside logo as the dot in the question mark. And, to give it a practical use, the question mark was constructed as a bench, made from transparent recycled polycarbonate and wood.
The Slogan
The slogan "have you got the 'art for recycling" is a play on words - 'art substituted for heart to emphasise the message.
On Tour
The stand is visiting five different venues during the summer, so the final challenge for the design team was to make it adaptable for the required dimensions of each. The result is a mosaic that can be scaled down from four to three metres wide.
The final part of the stand design is the floor, which loosely resembles a coke can. An anti-slip floor surface was required for one exhibition, the Chartered Institution of Waste Management annual conference in Torbay, so the floor has been coated with sealer and paint mixed with recycled ground glass.
For our demonstration garden at the RHS Flower Show at Tatton Park, Knutsford, the coke can will be represented by a small garden of appropriately coloured flowers.
The base of the garden will be tilted so visitors can see the full picture. This base is planted in vivid blues (lobelia riviera), greens (foliage plants, mainly ferns) and reds (impatiens) and reflects the recycling question-mark in raised beds. They are planted in peat-free compost and in pots made from rice paper.
